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Dr. J. C. Ayer & Company


Scroll Down for Photographs of Our Collection

This page has some of the more unique items in our collection and a little about them.


Display Cases


Ayer items in Display Cabinets
Photograph from the collection of David Ayer

These display cabinets hold just some of our bottles and products.


More Ayer items below

What a tremendous find!

7 1/2" Tall Handcrafted Stoneware Jug Stoneware Jug Personalized J C Ayer Druggist
Photographs from the collection of David Ayer

Please Note: This wonderful rare jug is now for sale HERE:

This 7 1/2 inch personalized Stoneware Jug was most probably used by J. C. Ayer himself in his early days and may well be a one of a kind piece.

Here is our justification for this statement. We estimate the age of this jug to be from circa 1840 to 1852 and here is why.
  • From 1837 to 1840 J C Ayer worked in a drug store where he first started making his Cherry Pectoral Patent Medicine.
  • By 1841, at the age of 23, he had purchased that drug store.
  • By 1852 he referred to himself in print as a "Practical and Analytical Chemist".
  • By 1854 he was using the title of Dr. even though he was not a doctor.
  • In 1855 his company became J C Ayer & Co when he took his brother on as a partner.
  • In 1860 he was awarded the degree of Doctor.
  • In 1878 J C Ayer died, and his brother Frederick Ayer continued to run the company.
We would assume since this bears his name only, and not the company name or the word Dr., it was probably made for J C's personal use. We would also think it unlikely that he used the term druggist prior to owning the store. By 1852 he was referring to himself as a "Practical and Analytical Chemist" who sold wholesale to apothecaries and druggists. In 1854 he started using the term Dr. and by 1855 the name of the company (J C Ayer & Co.) was on everything they sold or advertised. They were one of the largest Patent Medicine companies in the United States and probably the world. In addition we have a tremendous amount of advertising and other ephemera and to our knowledge none of it refers to him as a "druggist". (But we are still looking.) All of this leads us to believe it is a very early and possibly one of a kind piece.

Perhaps more jugs were made with names for other people, and in fact we found another one almost identical, made for Taylor Druggist & Grocer of Cabotville, Mass. We believe that these were probably handmade by a local potter and thought maybe the maker was the F B Norton Company from Worcester, Mass. Worcester is midway between Lowell and Cabotville so that would make sense however, unless this piece was made before they actually became the F. B. Norton Company in 1858 we believe the Norton Company may be a few years too late.

Either way we doubt many of these jugs had the name J C Ayer Druggist on them. We would be interested to hear from stoneware collectors or other historians who might be able to shed some light on this mystery.


More Ayer items below

Counter Display Cards

Dr J C Ayer Counter Card Group
Photograph from the collection of David Ayer

Above is the complete set of four Counter Display Cards that advertised some of Dr. Ayer's various products.

The tallest card is approximately 13" tall and they all had easels on the back as well as advertising.

Many times the bottom printing was trimmed off and the easel removed in order to fit in a scrapbook.



More Ayer items below

The House That Jack Built

The House That Jack Built
Photograph from the collection of David Ayer

House That Jack Built & Envelope  House That Jack Built Instructions
Photographs from the collection of David Ayer

House That Jack Built Animals  House That Jack Built People
Photographs from the collection of David Ayer

House That Jack Built Ayer's Products
Photograph from the collection of David Ayer



This is a vintage advertising set issued by Dr. J. C. Ayer & Co. dating from circa 1897. This is The House That Jack Built game with game pieces and advertising pieces.

It has the a total of 15 die-cut pieces of which 11 were for the game: The Cock, the Priest, the Man, the Maiden, the Cow, the Dog, the Cat, the Rat, the Malt, the House and of course Jack. There are also 4 die cut pieces included for Ayer's Products: Cherry Pectoral, Cathartic Pills, Sarsaparilla and Hair Vigor.

All of these pieces were stored in a 5" by 6" envelope that has a line drawing of the house. The envelope says "Return to J. C. Ayer & Co. Lowell, Mass." On the back of the house are the instructions of how to play the game.

It was made to accompany the children's rhyme by the same name. We are sure you all remember that one. Here is the last verse:

This is the cock that crowed in the morn
That waked the priest all shaven and shorn
That married the man all tattered and torn
That kissed the maiden all forlorn
That milked the cow with the crumpled horn
That tossed the dog that worried the cat
That killed the rat that ate the malt
That lay in the house that Jack built.

"This Is the House That Jack Built" was a popular British nursery rhyme, first popularized by Randolph Caldecott when he produced an illustrated version in 1878. It was first published circa 1755, when it was included in "Nurse Truelove's New-Year's-Gift", or the "Book of Books for Children".



More Ayer items coming soon!



This page is still under construction and more items will be added soon, so please check back again!


Dr. J. C. Ayer & Company



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